Tracking is how you measure what works. This guide stays minimal on purpose.
Two conversions to track first
For local/home-service teams, start with:
- phone calls (if you take calls)
- lead forms (quote requests)
Track them separately. Calls and forms behave differently.
Pixels and server-side events (simple explanation)
- A pixel helps attribute actions (browser-based).
- Server-side events (like CAPI) can improve measurement reliability when configured properly.
If you’re not sure, start with the basics and add server-side events later.
Lead quality matters more than lead count
A simple lead-quality system:
- A-lead: booked job / scheduled estimate
- B-lead: qualified but not booked
- C-lead: wrong area, wrong service, spam
Optimize toward A and B. Cut what produces C.